Customers are not always right: Part 1Once upon a time there was a tavern in a small village called Itsani, business was booming, people getting drunk and enjoying themselves.
One day a mysterious man arrived at the tavern from another nearby village called Manamani, he spent around R40 on his first day at the tavern, which was the highest by the tavern standards, the owner got excited and treated him in a special way, on his fourth visit to the tavern the man started to show his true colours, he started having fights with fellow drinkers, but still he continues to spend that R40 with each visit to the tavern.
The tavern owner started to notice something strange on his cash register, less and less money everyday, beside the fact that he now have a valuable customer who spent more than normal on each visit, he appointed his clever son who was a second year BCom student at the University of the North, to check the cause of the problem, his son organized some questionnaires and give them to all the customers for feedback and to check the reason why they are no longer visiting the tavern on a regular basis.
When the results came back, the son recommended that his father must ban the mysterious man from the tavern, as he was the reason people were no longer visiting the tavern on a regular basis.
At first his father was reluctant to let go of this very important customer, but he decided to give his clever son the benefit of the doubt, 2 weeks after banning him from the tavern, sales doubled and more people from the tavern on the other village were flocking to his tavern, it turned out that he was expelled from the other tavern for chasing away customers.
No one customer is important than the business itself, sometimes you have to get rid of few bad customers if they are stopping other customers from buying from your shop.
Date Posted: 09:01:00 PM | 21 May 2010
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Processing your request...  | Moderate Thinker : You have a point Thomas, I am sure it was not easy for the owner of the business to get rid of the golden customer hence you said "At first his father was reluctant to let go of this very important customer"
One of the mistakes that business owners do is that they take too long to get rid of such customers, hoping that they will change their behaviour in no time. Unfortunately majority of them realise it when it’s too late
18:50:00 | 24 May 2010 | |  | Thomas Madia : It's better to chase away one customer, than let one customer chase away other customers, otherwise your business survival will be relying on one customer.
04:44:00 | 26 May 2010 | |  | richyrich sport car wa telma : That much interesting from business....the mysterious was came only up for jealous against the owner,who knows mybe the nearest tarven buy him to course the havoc when their business are not going at their own.
21:07:00 | 31 May 2010 | |  | Ntende Tharaga : THOMAS I CAN C DAT U DNT NO DA MINING OF CASTOM ALWAYS RITE. WAN DA SAY CASTOM ALWAYS RITE DAY SAY 4 EXMPLE IF CUSTAM COMPLAIN WIT UR PRODCT O YO SEVIC HE IS RITE. IF HE COMPLAIN
11:34:00 | 30 Jun 2010 | | | Thomas Madia : @Ntende, people think a customer can do whatever he likes, whereas it simple means you need to listen to your customer, when they complain about your service or product, but it doesn't mean you must beg them even when they are bullying you, and not every customer request is valid, unless if your business rely on that customer only.
04:09:00 | 02 Aug 2010 | |  | dee mboyi : fair enough . besides expelling the golden customer did teh tarven owner try and make him behave first .can u ban a customer from a place under the law ? i dont know > just asking
12:34:00 | 15 Aug 2010 | | | Thomas Madia : @Dee, it's obvious the customer is used to bullying customers and doesn't listen to people.
20:27:00 | 30 Aug 2010 | |
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